Balance Balance is the equal distribution ofvisual weight within a design.Balance can be achieved throughsymmetrical or asymmetricalarrangements of design elements. Contrast Contrast is the relationship between two elements that are different from one another. This juxtaposition can intensify each element’s properties and sometimes produce a more dynamic design. Color Color can create a mood within a visual design. Every color can represent something different and combinations can add to this impression further. Line A line is any 2 connected points. Lines are useful for dividing space or drawing the eye to a specific location.
Symmetry Symmetry is created when elements are arranged the same way on either side of a central axis. Symmetry helps create balance. Patterns Patterns are a repeating unit of shape or form. Patterns can be found in nature, designs, and artwork. Shape Shapes are defined by boundaries like line or color. Everything is ultimately a shape. Repetition & Rhythm Repetition is the repeated use of an element within a design, and can help unify different parts of a design. Rhythm is the repeated use of an element with defined intervals, or spaces, between them. Rhythm can create a sense of movement and establish pattern or texture.

Photographs by James Caulfield.

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